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The approach to sales will change: we recall the Yandex advertising network, email marketing and loyalty programs

There are fewer and fewer effective ways that FinTech startups could attract customers today. Targeted advertising in banned social networks is no longer available.

The paid placement of bloggers does not work so well

The coverage of some has fallen by two or more times. And because of budget optimization, startups themselves are forced to give up pleasant “chips” for users: starting bonuses, free deliveries, etc.

There remain those tools that were actively used 10 years ago — first of all, the Yandex […]

6 factors that will help assess the reliability of a crypto project

Have you noticed an interesting crypto project, but are you wondering how safe it is to invest money in it? Analyzing crypto projects for investment purposes is a real skill that can be compared to fundamental and technical analysis of the stock market.

The cryptocurrency industry has existed for more than a decade, but remains largely unregulated: fraudulent schemes continue to flourish in it. Therefore, you should not rush to invest in a new project, no matter how attractive it seems. […]

Advisory Board and supporters

Get acquainted with the partners, sponsors and the advisory board of the company — this will allow you to assess its maturity and professional level.

Highly qualified startups usually enter into partnerships with leading players not from the blockchain sphere or attract funding from venture capital companies that have proven themselves in this area.

For example, Pantera Capital is the first cryptocurrency fund in the United States, founded in 2013. He has invested in many successful crypto projects that form the blockchain […]