But this does not happen, because thought cannot activate an idea and cannot create a consumer, it can only create a like-minded person. As a result, the company incurs costs that are not refunded. This accordingly reduces the overall profit due to expenses, and also eats up the possible profit from sales. It turns out that the company is being dealt double damage. The problem is aggravated when there is no marketing system of the enterprise.
Moreover, the money invested in your market remains with you forever, because it can be sold…
The fifth reason is the lack of its own market. When there is a market of its own, there are people pumped by a controlled idea. They are constantly ready, constantly waiting for you to activate the idea and offer the appropriate product for its implementation. In this case, minimal activation and monetary expenses are enough to create a need. But if there is no market of its own, then it is necessary to create maximum activation of the idea of a common market in order to look more attractive than competitors.
Creating maximum activation is very expensive and unreliable. At any moment, a competitor can activate customers more than you, and they will buy from him, and your money will be wasted. Moreover, the money invested in your market remains with you forever, because it can be sold, but investments in the general market go irrevocably, because you cannot sell it.