NFT as a tool for building relationships with consumers
In recent years, major brands have paid attention to non-interchangeable tokens. For example, Nike has started selling branded sneakers in the virtual world of Roblox — they can be worn by users’ avatars during sports. These virtual sneakers, which do not exist in real life, are an example of NFT.
Meanwhile, in the fashion industry, Dolce & Gabbana set a record by auctioning an NFT collection of nine items for $6 billion. Among […]